What does 'flaurena' mean?


I'm sometimes asked how I came to pick the name flaurena for my jewellery collection.

Flaurena was a nickname given to me by my best friend in our high school Spanish class. A doodle of a tiny flower furtively appeared on my notebook, with 'flaurena' - an anglicised hybrid of flor (flower in Spanish) + Lorena (my real name, Lauren, in Spanish) - lovingly scribbled underneath.

When the time came for me to think of a business name for my jewellery collection I wanted something that sums up who I am, and flaurena immediately came to mind. I think it's an elegant and whimsical name for elegant and whimscial designs, and there's a connection to flowers and Spain, where I grew up. I also like that it is a nickname given to me by a someone who is my best friend to this day.

0 comments:

Post a Comment