Flaurena was a nickname given to me by my best friend in our high school Spanish class. A doodle of a tiny flower furtively appeared on my notebook, with 'flaurena' - an anglicised hybrid of flor (flower in Spanish) + Lorena (my real name, Lauren, in Spanish) - lovingly scribbled underneath.
When the time came for me to think of a business name for my jewellery collection I wanted something that sums up who I am, and flaurena™ immediately came to mind. I think it's an elegant and whimsical name for elegant and whimscial designs, and there's a connection to flowers and Spain, where I grew up. I also like that it is a nickname given to me by a someone who is my best friend to this day.
- to learn more about my jewellery designs, visit www.flaurena.com

















0 comments:
Post a Comment